A residential land developer realizes that building on a particular piece of land will require filing in a natural pond, which will disturb the natural habitat of the community's favorite gaggle of geese. The geese provide entertainment to many children and their families each year. The developer decides to preserve the area as a park within the development and forego two of the houses the developer intended to build. This decision was so popular with the community that the development sold out as quickly as the developer could build it$.$ This is an example of:

deontological ethics.

the principle of rights.

corporate citizenship.