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A respondent is completing a survey with the following item: How satisfied were you with your online shopping experience? 1 = very unsatisfied 2 =
A respondent is completing a survey with the following item: How satisfied were you with your online shopping experience? 1 = very unsatisfied 2 = somewhat unsatisfied 3 = neutral 4 = somewhat satisfied 5 = very satisfied. Which type of scale is this item using
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