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A respondent's ratings of nine luxury car brands on four dimensions are shown on the next page. Each brand was evaluated on each dimension (prestige,

A respondent's ratings of nine luxury car brands on four dimensions are shown on

the next page. Each brand was evaluated on each dimension (prestige, performance,

luxury, and value) on a 7 - point scale with 1 = poor and 7 = excellent. Develop

an MDS plot in two dimensions. Interpret the dimensions. Explain the plot using R

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