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A retail analyst wants to determine the efficacy of different quantitative forecasting methods in predicting the sales of a product, which was severely impacted by

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A retail analyst wants to determine the efficacy of different quantitative forecasting methods in predicting the sales of a product, which was severely impacted by the Covid- 19 lockdown regulations. He has retrieved the quarterly sales data of the product for the 20202022 period. QUESTION 18 (4 Marks) The graph below was plotted by the analyst to determine the most suitable exponential smoothing constant. Based on the graph above, the most accurate forecast A is simply last period's actual value. B places little weight on recent value. C requires a low smoothing constant. D will be consistently high

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