Question
A retail store places an ad in the local newspaper for Capri pants. The sales of the featured pants increase significantly for the next two
A retail store places an ad in the local newspaper for Capri pants. The
sales of the featured pants increase significantly for the next two weeks;
sales in the rest of the sportswear department go up as well. What do you
think are the short- and long-term objectives of the ad? Justify your
Answer.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
