Question
A retailer implemented a new advertising strategy that they believe will increase customerspending.Previously,meanspending percustomerwas$70.00.Afterthe new advertising strategy was implemented,a sampleof300customersrevealedmean spending of $75.86 with a
A retailer implemented a new advertising strategy that they believe will increase customerspending.Previously,meanspending percustomerwas$70.00.Afterthe new advertising strategy was implemented,a sampleof300customersrevealedmean spending of $75.86 with a sample standard deviation of $50.90.
Using the 5%level of significance,is there sufficient evidence to conclude that the new strategy increased spending?
a.No,because the p-value(0.055)is above the significance level(0.05)we fail reject the null hypothesis and conclude the new strategywas unable to increase spending.
b.No,since the p-value(0.024)is lower than the significance level(0.05),we fail toreject the null hypothesis and conclude there is no evidence of an increase in spending.
c.Yes,because the p-value (0.055)is above the significance level (0.05)we reject the null hypothesis and conclude the new strategy increased spending.
d.Yes,since the p-value (0.024)is lower than the significance level (0.05),we reject the null and conclude that the new campaign has increased spending.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started