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A retailer, Play It Sports expects to sell $ 2 3 , 0 0 0 worth of tennis balls in a typical month without any
A retailer, Play It Sports expects to sell $ worth of tennis balls in a typical month without any advertising. In May, while running a newspaper ad campaign that cost $ the store sells $ worth of tennis balls. It engages in no other promotions or nonrecurring events during the month.
For the month of June, Play It Sports has negotiated a deal with their tennis ball supplier, who will offer a onemonth promotional opportunity to purchase tennis balls at price discounted by Currently, Play It Sports sells tennis balls at a price of $ but they plan on reducing the price by $ during the promotion. The current margin Play It Sports makes on tennis balls is
In June, what was the percentage of passthrough on tennis balls?
CALCULATED VARIABLES:
cost $
lift $
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