A retailer, Play It Sports expects to sell $$23,000$ worth of tennis balls in a typical month without any advertising. In May, while running a newspaper ad campaign that cost $$1,900$ the store sells $$49,000$ worth of tennis balls. It engages in no other promotions or non$-$recurring events during the month.

For the month of June, Play It Sports has negotiated a deal with their tennis ball supplier, who will offer a one$-$month promotional opportunity to purchase tennis balls at price discounted by $19\%.$ Currently, Play It Sports sells tennis balls at a price of $$9\mathrm{.}00,$ but they plan on reducing the price by $$1\mathrm{.}00$ during the promotion. The current margin Play It Sports makes on tennis balls is $37\%.$

In June, what was the percentage of pass$-$through on tennis balls?

CALCULATED VARIABLES:

cost $=$ $$5\mathrm{.}67$

lift $=$ $$26,000$