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A retailer with a particularly strong identity, might use private label merchandise to compete against even the strongest brand leaders. This is an example of
A retailer with a particularly strong identity, might use private label merchandise to compete against even the strongest brand leaders. This is an example of what type of branding strategy
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
