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A risk for a firm that tries to attain both cost and differentiation advantages is that it can be stuck in the middle. An example
A risk for a firm that tries to attain both cost and differentiation advantages is that it can be stuck in the middle. An example of this is supermarkets because their structure is than retailers, and customers do not value their products and services as being as valuable as those of highend grocers.
Question options:
cost; lower; bargain
cost; higher; discount
price; lower; highend
price; higher; exclusive
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