1. A sales forecast is the amount of a product a company expects to sell during a specific period of time.

True

False

2.A product classified as a STAR have a dominant market share but have low prospects for growth.

True

False

3. When a company designs a single marketing mix and directs it the entire market for a particular product, it is using a concentrated strategy.

True

False

4.The customer is the center of all marketing activities.

True

False

5.A stakeholder refers only to stockholders in a company.

True

False

6.The FDA regulates truth in advertising.

True

False

7.A sustanable competitive advantage is an advantage that a competitor cannot copy in the foreseable future.

True

False