A salespeople can activate a consumer's purchase decision process by a. creating a sense of irony or amusement. b. manipulating a customer's want into a need. C. showing the shortcomings of competing (or currently owned) products. d. promising product attributes that exceed the actual product potential. O O According to census data, the nature of the traditional family life cycle has changed in the past 30 years. As a result, some advertisers have re evaluated the way they look at the family life cycle and are examining theses sub groups to gain a clear behaviour of buying behaviour. These subgroups studies are called? a. Family Life Cycle b. Life Cycle Changes C. Life Stage Research d. Syndicated Research O O O O