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A Samoan handicraft company is expanding its market into Australia and New Zealand. The company's director of marketing is researching the two additional markets for
A Samoan handicraft company is expanding its market into Australia and New Zealand. The company's director of marketing is researching the two additional markets for this expansion. She is comparing various cultural aspects of the two countries.
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When researching the cultural aspects of Australia and New Zealand for changes in the marketing mix the director of marketing should consider the foll...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
