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A sample of the Nielsen television reports for Monday: 3/15/21 is reproduced below: PROGRAM HOUSEHOLD AUDIENCE % 9.0 8.0 Debris (7-8 PM) NBC The Voice
A sample of the Nielsen television reports for Monday: 3/15/21 is reproduced below: PROGRAM HOUSEHOLD AUDIENCE % 9.0 8.0 Debris (7-8 PM) NBC The Voice (6-7 PM NBC The Good Doctor (7-8 PM) ABC American Idol (6-7 PM) ABC SHARE AUDIENCE % 15.0 20.0 12.0 6.4 16.0 Suppose the reports shown above are representative of the month of March and a TV media plan calls for 5 spots in the month of March on Debris, 5 spots on The Voice and 4 spots on American Idol. How many GRPs are generated in total? Show all work GRP Reach * Frequency or another (two) versions of this fundamental equation of media planning, as applied to television are: GRP = [Ratings * Number of Spots] (Summed across TV programs) GRP= [Ratings Number of Spots] or A sample of the Nielsen television reports for Monday: 3/15/21 is reproduced below: PROGRAM HOUSEHOLD AUDIENCE % 9.0 8.0 Debris (7-8 PM) NBC The Voice (6-7 PM NBC The Good Doctor (7-8 PM) ABC American Idol (6-7 PM) ABC SHARE AUDIENCE % 15.0 20.0 12.0 6.4 16.0 Suppose the reports shown above are representative of the month of March and a TV media plan calls for 5 spots in the month of March on Debris, 5 spots on The Voice and 4 spots on American Idol. How many GRPs are generated in total? Show all work GRP Reach * Frequency or another (two) versions of this fundamental equation of media planning, as applied to television are: GRP = [Ratings * Number of Spots] (Summed across TV programs) GRP= [Ratings Number of Spots] or
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