A School wants to increase its number of students. So, the school, is considering an advertising campaign and set up the following advertising cost:

The resulting incremental revenue and the probability of success for each level of advertising cost:

Advertising cost Incremental revenue Probability of success

$10,000 $100,000 30%

$13,000 $120,000 25%

$18,000 $180,000 20%

$25,000 $200,000 15%

$30,000 $250,000 0%

If the school makes decisions based on maximizing expected value, what is the expected value of the best advertising option?