A. Select any Canadian company and explain the following based on Consumer Behaviour: (2 Marks each) 1. Explain in detail company's marketing approach to understand the wants and needs of different consumer segments. 2. Explain in detail company's many different market research methodologies - both primary and secondary research methods to understand consumer behaviour. 3. Explain in detail with examples, company's market segmentation importance to understand demographic and psychographic impacts in the marketplace. 4. Explain Perception three-stage process and how the selected company uses the process to translate raw stimuli into meaning. 5. "Perception can be more influential than sensation in determining consumer preferences" - explain in detail on selected company platform and how company positively directs sensory inputs to sensory marketing to gain competitive advantage. Guidolinari