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A SERIES OF DECISIONS RESULTED IN A NOKIA FAILURE Nokia was a global leader in telecoms and digital infrastructure. It was the world's largest vendor
A SERIES OF DECISIONS RESULTED IN A NOKIA FAILURE Nokia was a global leader in telecoms and digital infrastructure. It was the world's largest vendor of mobile phones from 1998 to 2012. However, a series of bad decisions resulted in Nokia's failure. Nokia Corporation was formed in 1865 by Fredrik, Eduard, and Leo. Later, in 1998, Nokia was termed one of the fastest-selling mobile brands globally. Nokia's profit was hiked to 4 billion by the end of 1999. In 2003. Nokia 1100 which is the best-selling mobile in Nokia was introduced. However, when the other companies were looking to bring innovations to the market, Nokia still loyal on cloud 9 technology with its last creation. Nokia fell into a trap that most companies face at one point or another. Nokia thought that product innovation was not a necessity. So, they continued to release products with minor changes and kept thinking that their market share will not be affected but they failed to keep pace with the changing times and technology. As a result, Apple came up with the iPhone, which disrupted the market and gained popularity very quickly. To compete with Apple, Nokia did come up with an innovation known as the "iPhone killer," which failed miserably in the market leading to the downfall of Nokia and paving the way for Samsung and Apple to leading the market. In the five to six years, Nokia failed miserably; its market share declined and was negligible by late 2010. In 2011. Nokia was finally acquired by Microsoft. 1. Explain the suitable organizational structure that can be implemented by Nokia. (15 markah/ marks) 2. Discuss four factors for corporate acquisitions between Nokia and Microsoft. (40 markah/ marks) 3. Interpret three strategies that Nokia can do to compete with Apple and the strategies MUST BE related to the Corporate Entrepreneurship syllabus. (45 markah/ marks) NQTE; answer should be in paragraph and elaborate according to the marks
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