A service company need to promote itself, to increase awareness on their existence as well as to promote the objective(s) of its existence. A non-governmental organization, non-government organization, or simply an NGO, is an organization that is, generally, formed independent from government. They are typically nonprofit entities, and many of them are active in humanitarianism or the social sciences; they can also include clubs and associations that provide services to their members and others. Surveys indicate that NGOs have a high degree of public trust, which can make them a useful proxy for the concerns of society and stakeholders. However, NGOs can also be lobby groups for corporations, such as the World Economic Forum. (Wikipedia) 3.

Choose TWO (2) NGOS, then:

a. Explain their objectives.

b. List ALL promotion mix strategies they had done so far. Evaluate the promotional efforts done by the NGOs, based on customer awareness of their existence, number of followers, brand images, donation amount, etc.

c. Illustrate a few positive and a few negative news related to the NGOs in the media (new/social or conventional media). Show the links (evidence) too.

d. Suggest a new strategy to improve the NGO’s donation drive. (You can compare with competitor’s strategies)