Your presentation should be given as if you were addressing the CEO and/or Board of Directors of the company at the present time. You should assume the audience is knowledgeable about the company and its situation. Your presentation should consist of your evaluation and critique of the company’s strategy and performance and your recommendations for improving its competitive position and financial performance, using supporting analyses as needed. For each action, you recommend, show the analyses that led you to that recommendation

. You may need to do some research to update the case to the present time.

What strategic issues confront Macy’s in 2020? What market or internal circumstances should most concern CEO Jeff Gennette and his company’s senior leadership team? What recommendations would you make to Gennette to address the strategic issues confronting Macy’s in 2020?