A set of "stretch" financial and strategic objectives

is one of the best managerial tools for motivating company personnel to execute the strategy with greater proficiency and at lower overall cost.

helps lower$-$level managers and employees gain a clearer understanding of the company's strategic vision, strategic intent, and strategy.

helps top executives determine how close the company is to true maximization of both revenues and profits.

helps convert a company's strategic intent into meaningful performance targets.

helps a company avoid ho$-$hum results.