A shoe manufacturing company TAAT has done some market research, and divided market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, TAAT is mostly likely going to do market ________ next.

Select one:

A) development

B) positioning

C) diversification

D) targeting

E) penetration

Notes