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A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a to the band's fans.
membership group
lifestyle
reference group
status symbol
subculture
image text in transcribed

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