A. Short Answer (5 marks each) Questions: Case Scenarios: Select 1 question ONLY from choice of 3 Smith Automotive is a company that produces component parts for automobile engines. A margin of $4 per unit produces fixed expenses of $80 million. The market demand for the component parts is 400 million units per year. Determine the required volume if the company's operating income is $20 million. And show all formulas and calculations OR Dow Corning has been a market leader in silicon technology applications for over 50 years. Its products span many market applications in electronics, construction, health care, and a multitude of industrial applications. However, as some of its product-market applications reached the mature stage of the product life cycle, they became less competitive. Dow Corning's full-service consultative engineering approach did not work in more mature, price-sensitive market applications. It was also unprofitable for Dow to pursue these customers as they represented a majority of target customers but only represented 20% of the revenue potential for the total market for their products. Considering Dow`s product offerings, if the channel system can build an image among quality- conscious customers, please describe what the company is doing if it is improving customer value. OR Vincent & Rankine is a company that spends billions of dollars annually on marketing communications, primarily because they have many brand offerings in several product categories. Some of these expenditures are used on marketing communications targeted at end-user consumers of their brand, and other expenditures are used on marketing communications targeted at intermediaries in the channel of distribution. As part of its marketing communications effort, Vincent & Rankine uses many forms of consumer-directed sales promotions, such as coupons, rebates, sweepstakes, gifts, and rewards. Name and describe the type of communication strategy these types of tactics represent? B. Short Answer (5 marks each) Questions: Select 1 question ONLY from choice of 3 Using your own words, compare and contrast the different ways in which new brand names are created and provide an example of each. Please provide examples (not listed in the slides or book; use others, and do not use websites or other sources)) OR Using your own words, compare and contrast skim pricing strategy and penetration pricing strategy. Use (an) example(s) to support your explanation. OR Using your own words, explain how channel systems build customer value. Use (an) example(s) to support your explanation. C. Short Answer (5 marks each) Questions: Select 1 question ONLY from choice of 2 Using your own words, list, compare and contrast any 3 of the branding strategies we learnt about. Provide an example (not from the text book) of each branding strategy to support your explanations. OR Using your own words, explain the types of brand communications. Now, choose a brand (maybe your favourite, but it doesn`t have to be). Find 1 brand communication ad (TV, digital, ecampaign, marketing email, picture, gif, poster, flyer, etc.) for that brand. Provide the URL, snapshot/ screenshot. Explain what type of brand communication it is, what the customer response is (as we discussed in class), and who the targeted audience is. How effective is the ad in communicating one of those types you defined?