A significant segment of home buyers highly value access to nearby nature preserves. Some real-estate developers cater to these preferences by building homes near to nature preserves which they also own. Once those homes are sold, the developer has the ability to build additional homes on the nature preserve if they wish. Developer Ralph Brutsche was one such developer who wanted to sell lots for 287 high-end homes in Santa Fe which he had placed within a large area of undeveloped natural land. Before selling the lots, he donated 300 acres of the surrounding land to a Nature Conservancy whose mission is to preserve and protect the pristine nature of the land and water. Was this donation a smart business decision for Brutsche? Why