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A single communications campaign can cost millions. To meet the growing demand for accountability; research and media experts have developed accurate evaluations for advertising effectiveness.

A single communications campaign can cost millions. To meet the growing demand for accountability; research and media experts have developed accurate evaluations for advertising

effectiveness.

1.Specify what internal and external

measurements should be used for iRobot

2.Identify the timing of the metrics & if they should be pre & post

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