Question
A skeptic says, Marketing research and brand management are redundant. If a company wants to find out what customers want, it should simply look at
A skeptic says, "Marketing research and brand management are redundant. If a company wants to find out what customers want, it should simply look at what they're already buying." Do you agree with the comment? Discuss
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Principles of Macroeconomics
Authors: Karl E. Case, Ray C. Fair, Sharon E. Oster
12th edition
134078802, 978-0134078809
