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A small business owner is trying to evaluate the profitability of different segments. What are the key factors he or she must consider? For how
- A small business owner is trying to evaluate the profitability of different segments. What are the key factors he or she must consider? For how long should the business owner conduct the evaluation?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
