Question
A small company selling sporting equipment needs to improve many areas of its e-marketing and workplace technologies if it's going to survive in a post-pandemic
A small company selling sporting equipment needs to improve many areas of its e-marketing and workplace technologies if it's going to survive in a post-pandemic world. However, the company has to borrow $750,000 to make all the IT changes. But if it does NOT improve, it will go bankrupt because of its competitors.
A related issue is that once the IT changes are made, and the company is more profitable with more customers, it also doesn't need some employees who have been in sales for a long time using old methods.
What are the DRIVING and RESTRAINING forces facing this company?
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