Question
A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with
A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with most customers within a 10-mile radius.
What measurement solution should it use?
A. Multi-touch attribution
B. Conversion Lift
C. Matched Market Lift
D. Marketing Mix Modeling
With explanation please.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
