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A social media research study sets out to determine the attitudes and characteristics of Sony Playstation gamers, so the researchers select the members of the

A social media research study sets out to determine the attitudes and characteristics of Sony Playstation gamers, so the researchers select the members of the gaming sites of GamesForum and Gaming Bay to define Sony Playstation gamers. In this example, the difference between the two listed gaming sites and all the sites that Sony Playstation gamers inhabit represents O viral spread O sampling error O coverage error nonresponse bias

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