Question
A social psychologist was hired by a major department store to analyze shoppers' behaviour and track patterns. Upon several visits to the store the psychologist
A social psychologist was hired by a major department store to analyze shoppers' behaviour and track patterns. Upon several visits to the store the psychologist observed that when shoppers entered the store they tended to gravitate to the right side of the store. In order to establish credence to her hypothesis that shoppers are right-turners, the psychologist discreetly positioned herself just inside the entrance of the store and recorded which direction the shoppers headed. During the first two hours of shopping on a busy Saturday morning, 180 out of 324 shoppers made a right hand turn upon entering the store.
(i) What is the probability that this number of shoppers making a right turn could happen by chance:
(ii) What statistical conclusion can the social psychologist make about her experiment at the 0.05 level:
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