A soft drink company decided to produce a cola drink with more caffeine than normal because they believed that this would prevent drinkers from shifting to coffee and tea drinks after they graduated from college. They test-marketed this new product at a Midwestern university because they were interested in using as a segmenting strategy. gender family Oage Oethnicity Question 10 (2 points) The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are O culture and ethnicity O credibility and attractiveness O credibility and recency Oattractiveness and recency Question 11 (2 points) The fact that bribery in business is acceptable in some countries but not in others demonstrates that Oethics are relative to the situation in which business persons find themselves O cultural jamming has been successfully practiced in some countries Oethics are incompatible with social marketing ()practices can be unethical without being illegal