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A software company is interested in buying Softworks, a medical billing firm. Softworks is highly regarded by medical practices for ease of use, but hasn't
A software company is interested in buying Softworks, a medical billing firm. Softworks is highly regarded by medical practices for ease of use, but hasn't sold well. Two accountants started the company, but they have made risky financial and poor management decisions. The software company believes that with proper management, Softworks will become an industry leader. In the context of the BCG matrix, Softworks is most likely considered a
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dog.
top gun.
cash cow.
problem child.
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