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A software development company is in the process of implementing target costing for a new graphic design application. The senior leadership of the company determined

A software development company is in the process of implementing target costing for a new graphic design application. The senior leadership of the company determined the market price and desired profit for the new graphic design application. Subsequently, the controller calculated the target cost. If the estimated production cost is greater than the target cost, what is the most appropriate next step for the software development company?

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