A special event is a public relations tactic that requires support tactics like press releases and social media messaging to be successful True False Which of the following is a controlled tactic Print Advertisement Press Release Press Conference Tweet Which of the following is not a tactic twitter contest press release print advertisement focus on partnerships to establish credibility Which of the following is an uncontrolled tactic Print Advertisement facebook ad direct mail piece press release Tactics in strategic communication plans are opportunities outcome output objectives If a strategic communicator develops an idea for a creative, unique, and engaging events but one that does not help the client meet any of its Communication Objectives, the communicator should include the event as a tactic in the plan convince the client that the tactic is unique refrain from putting the tactic in the plan for this client tell the client to hire another professional Communication outputs are visible examples of a strategic communicators work The communicators selection of specific tactics for particular communication efforts is based on The professionals creative preferences The tactics that can best help accomplish the Communication Objectives Outputs that the client requested be included in the plan What worked for other clients in the past The acronym PESO is linked to what stage of the strategic communication plan research planning implementation evaluation Examples of media include advertising, pay per click, outdoor, and transit advertisementstactics that are used at a cost Paid Owned Shared Earned A professional communicator who reaches out to reporters, editors, and producers to try to gain their interest in a story idea is trying to secure media attention Paid Owned Shared Earned

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A special event is a public relations tactic that requires support tactics like press releases and social media messaging to be successful. True False Which

A special event is a public relations tactic that requires support tactics like press releases and social media messaging to be successful.
1. True
2. False
Which of the following is a controlled tactic?
1. Print Advertisement
2. Press Release
3. Press Conference
4. Tweet
Which of the following is not a tactic?
1. twitter contest
2. press release
3. print advertisement
4. focus on partnerships to establish credibility
Which of the following is an uncontrolled tactic?
1. Print Advertisement
2. facebook ad
3. direct mail piece
4. press release
Tactics in strategic communication plans are:
1. opportunities
2. outcome
3. output
4. objectives
If a strategic communicator develops an idea for a creative, unique, and engaging events but one that does not help the client meet any of its Communication Objectives, the communicator should
1. include the event as a tactic in the plan
2. convince the client that the tactic is unique
3. refrain from putting the tactic in the plan for this client
4. tell the client to hire another professional
Communication outputs are visible examples of a strategic communicators work. The communicators selection of specific tactics for particular communication efforts is based on
1. The professionals creative preferences
2. The tactics that can best help accomplish the Communication Objectives
3. Outputs that the client requested be included in the plan
4. What worked for other clients in the past
The acronym PESO is linked to what stage of the strategic communication plan?
1. research
2. planning
3. implementation
4. evaluation
Examples of. media include advertising, pay per click, outdoor, and transit advertisementstactics that are used at a cost
1. Paid
2. Owned
3. Shared
4. Earned
A professional communicator who reaches out to reporters, editors, and producers to try to gain their interest in a story idea is trying to secure. media attention.
1. Paid
2. Owned
3. Shared
4. Earned