Question
A specialty grocery store is celebrating its grand opening. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g.,Advertising
A specialty grocery store is celebrating its grand opening. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g.,Advertising Personal selling, Public Relations, Social Media, Direct Mail, etc. Identify the appropriate promotional tools and strategies to be used for this marketing strategy.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
