Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A sports apparel company's ads feature prominent hockey players to promote the innovative features of their clothing. Product sales increase significantly among children and teens

A sports apparel company's ads feature prominent hockey players to promote the innovative features of their clothing. Product sales increase significantly among children and teens who wish to become professional hockey players one day. From the children's and teen's perspective, the hockey players are a part of a __________.

Select one:

A) family group

B) subcultural group

C) aspirational group

D) membership group

E) social media group

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Electronic Commerce

Authors: Gary Schneider

9th edition

538469242, 978-0538469241

More Books

Students also viewed these Marketing questions

Question

7. List behaviors to improve effective leadership in meetings

Answered: 1 week ago

Question

6. Explain the six-step group decision process

Answered: 1 week ago