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A sports apparel company's ads feature prominent hockey players to promote the innovative features of their clothing. Product sales increase significantly among children and teens
A sports apparel company's ads feature prominent hockey players to promote the innovative features of their clothing. Product sales increase significantly among children and teens who wish to become professional hockey players one day. From the children's and teen's perspective, the hockey players are a part of a __________.
Select one:
A) family group
B) subcultural group
C) aspirational group
D) membership group
E) social media group
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