A.) State 4 reasons why it is important to have a marketing plan and why the niche you chose was important for your selected country ? (10 marks )

B.) Conduct a PESTEL ( Political , Economic , Social , Technological , Environmental and Legal analysis for your selected country and explain how these forces can influence the attractiveness and marketability of the destination . This should be in a table format . (15marks)

C.) Discuss how your country can use online marketing to profitably deliver more value to your target customers . (15 marks )