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a) State the name of a well known technology company of your choice. Then, analyze in detail the generic strategy followed by that technology company.
a) State the name of a well known technology company of your choice. Then, analyze in detail the generic strategy followed by that technology company. (1+8-9 points)
b) Suppose that a company such as the Ford Motor Company would like to achieve low-cost leadership in its industry. Identify and discuss the two main ways in which the company could successfully achieve low-cost leadership.
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