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A strategic, company - wide business approach that covers everything from the origination of the concept for the product, its design, sourcing of its components,

A strategic, company-wide business approach that covers everything from the origination of the concept for the product, its design, sourcing of its components, testing, manufacturing, delivery, and service to improvements to the product based on how customers responded to it represents what type of planning or management?
Question 10 options:
a)
strategic planning
b)
supply chain management
c)
product life cycle management
d)
process management

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