A strategic digital marketing plan, often known in large companies as a digital transformation plan, should emphasize all these areas except? Determination of the digital disruptors in the marketplace that enable a change in the market Identification of changes to competitive forces in the micro and macro environment Changes to governance of marketing activities affecting the structure, skills, and systems or processes in an organization Developing value propositions for customers using online services as part of their buying process If the objective of an organization is to achieve a high online revenue contribution, then this will require a radical organizational change from a 'bricks and mortar' establishment to a 'majority clicks' establishment. It is suggested that replacement is most likely to happen when which of the following occurs? Campaign-based e-communications are executed A differential advantage is developed over competitors A social media strategy is adopted The Internet can offer a better value proposition than other media Which of the following is not a stage in the buying process? Position features, benefits, and brand Aware of product need, develop specification Purchase Evaluate and select Which answer is an external influence on a digital marketing strategy? Digital marketing strategy Competitor strategies Multichannel marketing strategy Business objectives and strategy Due to the speed of development of digital technologies, there is a need for a more responsive and agile approach to strategic planning. This is called? Transformational Strategy Emergent Strategy Prescriptive Strategy Perspective Strategy