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A strategy canvas comparing JetBlue to the differentiated and low - cost airlines provides a visual depiction of some of the issues found in the
A strategy canvas comparing JetBlue to the differentiated and lowcost airlines provides a visual depiction of some of the issues found in the JetBlue discussion throughout the chapter. Which three factors in the canvas most prominently show the key problems at JetBlue?
Graph for lowcost leadership strategy pursued by low cost airlines, JetBlue stuck in middle, differentiation strategy pursued by legacy carriers.The data is as follows:Leadership strategy pursued by low cost airlines:The curve begins at low in price and increases linearly through international routes, customer service, reliability, and convenience. The curve is low along seating class, inflight amenities, meals, connections via hub and lounges.JetBlue stuck in middle:The curve begins at middle in price and decreases and increases like zigzag through seating class, inflight amenities, meals, connections via hub lounges, international routes, customer service, reliability, and convenience.Lowcost leadership strategy pursued by low cost airlines: The curve begins at high in price and decreases through seating class, inflight amenities, meals, connections via hub lounges, international routes, customer service, reliability, and convenience.Note: All data is approximate.
Multiple Choice
price, connections, and customer service
seating class, lounges, and meals
international routes, seating class, and inflight amenities
price, inflight amenities, and lounges
connections, lounges, and inflight amenities
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