A strategy of diversifying into unrelated businesses generally offers more competitive advantage potential than related diversification because of the ease of capturing valuable cross$-$business resource fits.

is aimed chiefly at broadening a company's present product line and offering customers a bigger choice of models, styles, and product versions.

involves entering any industry and operating any business where company executives see opportunity to realize consistently good financial results$--$unlike related diversification strategies, there's no deliberate effort to diversify only into businesses with strategic fit.

concentrates on diversifying into businesses where a company can exploit use of a well$-$known and competitively potent brand name, earn the highest profit margins, and have the greatest number of attractive revenue growth opportunities.

is the best way for a company to lower its overall business risk, achieve consistently good profitability, and earn a sustainable competitive advantage over rival companies.