A strong correlation exists between satisfied and loyal customers. Loyalty sparks high customer retentionlow propensity to consider switching to other providersas well as repeat business, referrals, and customer advocacy, a willingness, and ability on the part of a customer to participate in communicating the brand message to others within his or her sphere of influence. There's little doubt that turning your prospects into loyal customers and advocates is good for business. The question is, what does it take to achieve this goal? It means delivering a positive experience each time the customer interacts with your organization. On the rare occasions where customer experiences don't go as planned, your organization must do whatever it takes to quickly make it right. Do you have a company that you are an advocate for? If yes, why do you advocate for the company?