A study by Consumer Reports showed that 64% of supermarket shoppers believe supermarket brands to be as good as national name brands. the manager of the Publix in Clemson believes 64% is too low for his own store, to investigate whether this result applies to its own store, SC asked a random sample of 100 shoppers whether they believed that supermarket brands were as good as the national brands, 52 believe the supermarket brands were as good as the national brands. At the 10% significance level test the managers claim.