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A study was conducted to determine the level of preference of buying a product by customers in online stores. The dependent variable is purchase intent
A study was conducted to determine the level of preference of buying a product by customers in online stores. The dependent variable is purchase intent The independent variables are delivery speed, complaint resolution, warranty and claims and Price flexibility. Given the result of the regression analysis answer the following 1. Is the model fit? Justify your answer, 5 points. 2. What are the variables that affect customer purchase intent? Support and Explain your answer. 10 points. 3. What conclusion can be drawn? 5 points. Linear Regression Model Summary - Order & Billing Model R R' Adjusted R' RMSE Ho 0.000 0.000 0.000 0.912 0.787 0.620 0.612 0.568ANOVA Model Sum of Squares df Mean Square F P Hi Regression 102.610 4 25.652 79.555 <.001 residual total note. the intercept model is omitted as no meaningful information can be shown. coefficients unstandardized standard error standardized t p ho hi delivery speed .001 complaint resolution warranty claims price flexibility>
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