A supermarket chain employs you as a management accountant. The organization is undertaking

a comprehensive analysis and evaluation of its product and customer portfolio. You have been

asked to help because of your knowledge (through study) of value chain analysis

Required:

a) Using example of a supermarket discuss the main components of the value chain. You

should refer to the particular skills you as a management accountant can bring to the analysis

of the value chain.

b) Identify separable activities performed in a supermarket within the value chain

c) Clearly explain which of the activities in (b) above are Value adding and which are non-

value adding.