A SWOT Analysis has four areas: Strengths, Weaknesses, Opportunities, and Threats. The product is XYZ (Secret: a fictitious product). Limit one or two sentences for each area of each section

1. Where will you find the information foreach area, S, W, O, T;
2. Whatresearch methods and tools you will usefor each area, S, W, O, T;
3. What are the challenges ofeach research method and tool used; and,
4. How will you guarantee thereliability and validity of such informationcollected byeach research method and tool used?