A SWOT Analysis helpsyou to discover the internal strengths and weaknesses of your organization. It also helps you to discover the external opportunities and threats that confront you. As such, it's an invaluable tool for performing both internal and external Strategic Analysis. The SWOT methodology advantages, such as its use to address a variety of business issues, makes it a desirable tool to support some brainstorming sessions. What are the tool's disadvantages that makes the subjective analysis as an issue and make it less desirable for others?