A SWOT analysis is a popular technique for analyzing and evaluating business opportunities.

1.1 Provide an explanation for the technique by referring to the questions asked during a SWOT analysis. (12)

. Weaknesses What does the company do poorly? What problems could be avoided? Does the company have serious financial liabilities? Strengths What does the company do well? Is the company strong in its market? Does the company have a strong sense of purpose and the culture to support that purpose? . . Threats . . Opportunities Are industry trends moving upward? Do new markets exist for the company's products/services? Are there new technologies that the company can exploit? What are competitors doing well? What obstacles does the company face? Are there troubling changes in the company's business environment (technologies, laws, and regulations)