A table of reach estimates for daytime and spot television indicates that it requires 45 daytime GRPs per week to achieve a 50-percent reach in an average market. SRDS indicates that the average cost of a daytime 30-second spot television announcement in Philadelphia is $200, and the average daytime television station rating is 4.0 during daytime in that city. Estimate the cost of using daytime television to achieve a 50 percent reach in Philadelphia television homes for a 13-week period.